Filed under: Folk Engineered, Michael Bagley, Michael Bagley Photography, New Jersey, Uncategorized | Tags: Folk Engineered, Handmade Bicycles, Michael Bagley, Michael Bagley Photography, New Jersey, new jersey photography, Photography
Three images shot by Michael Bagley Photography were selected by Folk Engineered to be featured in their new series of postcards. The cards depict the different “personalities” of three bikes built by Folk Engineered Custom Handmade Bicycles, including a speedy road bike, a comfortable commuter bike, and a rugged multi-purpose ride. The back of the postcards, which were designed by Folk Engineered’s Marie Pasquariello, show detail shots of the various components that go in to building a bicycle.
For more information about handmade bicycles visit www.folkengineered.com.
Filed under: Folk Engineered, Michael Bagley, Michael Bagley Photography, New Jersey, Uncategorized | Tags: Folk Engineered, Michael Bagley, Michael Bagley Photography, New Jersey, new jersey photography, Photography
Yesterday I had the pleasure of visiting Marie Pasquariello and Ryan Reedell at Folk Engineered. Marie and Ryan custom design and hand build beautiful bicycles for a variety of clients. They do so “the old fashioned way”, creating a drawing based on customers’ needs and size, hand cutting parts, welding each piece individually, and custom finishing with components suitable to the bike’s purpose.
Shooting at Folk Engineered presented quite a few challenges. Most especially, the warehouse in which they work is large and cavernous. Charmingly cluttered even! So lighting had to be focused on the subject without introducing distractions in the background. Also, because some operations have time limits associated with them (e.g. welding, drilling), set ups had to be ready before the process, and then we had to adapt to any surprises within seconds. It was a good challenge!
Here are a few samples from the day. In the coming months we will be documenting the entire process of bike construction, from initial client meeting to final delivery of the bicycle. For more information about Marie and Ryan and the great bikes they build visit FolkEngineered.com









